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Merkle appoints Floris Oranje as Salesforce practice lead UK

December 9, 2021
London, UK

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Floris Oranje to  the position of Salesforce practice lead for Merkle and dentsu’s CXM Service Line in the UK.

In this new role, Oranje will lead and evolve Merkle’s Salesforce practice in the UK market, to help clients achieve the maximum value from their investment, across implementation, integration with their existing tech stack, and ongoing management to deliver and  accelerate their customer experience transformation programmes. 

Dentsu has more than 1,300 Salesforce trained staff and over 2,000 Salesforce certifications, providing customer experience transformation solutions that are aligned with Salesforce cloud capabilities. In the UK, Merkle’s Salesforce offering is underpinned by their longstanding expertise in outcome led customer experience, driven by data and enabled by marketing  technology, cementing their unique positioning in the Salesforce ecosystem.

Oranje moves to Merkle from his role as Salesforce practice lead at BluprintX where he was responsible for helping B2B businesses achieve growth from their Salesforce solutions. Prior to this, he was managing director, digital marketing for Dept Agency where he founded and  built the agency’s Marketing Automation division, leading teams of strategists, consultants  and technologists in designing and delivering omnichannel strategies on platforms such as  Salesforce Marketing Cloud.

Anne Stagg, UK CEO, Merkle EMEA and dentsu CXM Service Line, EMEA commented: “Salesforce is key in delivering customer experience transformation programmes  for clients. Floris’ expertise and experience in building and leading Salesforce practices will support client growth and drive business outcomes”.

Floris Oranje, added: “It is an incredibly exciting time to be leading Merkle’s Salesforce practice in the UK. We’re uniquely positioned to help clients get the most value from Salesforce’s cloud capabilities, across Marketing, Commerce, and Core Cloud for both well-known B2C brands and B2B leaders”.

Salesforce, Marketing Cloud, Commerce Cloud and others are among the trademarks of salesforce.com, inc.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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