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Merkle EMEA triumph at DMA Award Shortlist

October 18, 2019
London, UK

Merkle EMEA (www.merkle.com/emea), a leading technology-enabled, data-driven performance marketing agency, has been shortlisted for 7 awards across 5 categories for the upcoming DMA Awards.

Renowned for being ‘rewardingly hard to win’, the DMA Awards champion the very best marketing campaigns of the past year, judging strategy, creativity, and results with a fine-tooth comb. Merkle is thrilled to have been shortlisted for their work with Twitter, The Times, Benefit and RBS for the following categories: Best Use of Marketing Automation, Best Use of AI, Best Digital Performance, Best customer retention programme and Best Use of Search.

Claire Billings, VP Head of Marketing, for Merkle EMEA said “This is a fantastic result. Not only have we been shortlisted seven times, we’ve made it into the new data categories with Best Use of AI and Best Use of Automation. The DMA Awards are the hardest to win in the data and marketing sector, with an incredibly rigorous judging process. This strong showing is a testament to the performance of the data-driven activity we deliver for our clients.”

The winners of the DMA Awards 2019 will be announced at the awards ceremony at the Old Billingsgate on Tuesday 3 December.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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