This opportunity is within dentsu's integrated global capability that delivers world-class, agile services across the dentsu network - Dentsu Creative, Dentsu Media and Merkle. In this role, you will be part of Merkle, enabling delivery of innovative data and technology solutions for Merkle's global brands.

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle has offices throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

Experience : 3 - 5 Years

Must Have Skills :

1. Email Studio, Cloud Pages
2. Journey Builder, Automation Studio , Audience Builder
3. Ampscript, SSJS (Intermediate)
4. Data Extension, Query Studio (SQL - Intermediate)
5. Data Views (Intermediate)

Good to Have Skills : 

1. Custom Block SDK
2. Integration - SOAP, REST API

Roles & Responsibilities : 

1. Build and execute email marketing campaigns using Content Builder.
2. Work with Data Extensions, Profile management, and subscriber DE.
3. Leverage AMPscript and SSJS for dynamic content to include information from data extensions in emails and to update data extensions with information from Cloud Pages landing pages.
4. Use intermediate SQL skills in conjunction with Salesforce Marketing Cloud to select and create mail lists for our survey distribution. create and manage campaigns including direct mail and email and report on KPIs
5. Should be able to manage segmentation, testing, and deployment, and work towards continually improving them.

Qualification : 

1. Bachelor’s degree in computer science or software engineering.