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Blog - Paid Search

Latest Posts

How Technical SEO Can Improve PPC Performance

The integration of Paid Search and SEO is often an area overlooked, however by operating in silo you can be missing out on valuable traffic and costing you or your client some serious £££.
Topic: Paid Search

How PPC Can Indirectly Enhance SEO Performance

The ideal balance between Paid Search and SEO activity can often be hard to achieve when different activities are operating in silo. There are many ways SEO and Paid Search can work together, both in data sharing and building effective strategies to increase visibility and efficiency.
Topic: Paid Search

What are combined audiences in Google Ads?

Audiences are integral to successful digital marketing. They allow us to target the right people at the right time, boosting conversion rates and limiting wasted spend. However, if you’ve ever run a PPC campaign within Google Ads, you’ll know that there’s an enormous variety of audiences to choose from.
Topic: Paid Search

Image Extensions

As the organic experience is becoming more visual, Google are taking steps to ensure the paid experience can match this level of engaging content. The most recent step they’ve taken is the release of Image Extensions, an extension which allows you to add images to your search ads.
Topic: Paid Search

SA360 Auction-Time Bidding

Rolled out for Search Ads 360 (SA360) last year, auction-time bidding (ATB) combines Google Ads powerful machine-learning Smart Bidding feature with advanced SA360 conversion data, unlocking the possibility to optimise for a multitude of signals and to set a distinct bid for every auction.
Topic: Paid Search