Senior SEA Specialist
Merkle is a leading data-driven Customer Experience Management (CXM) agency specializing in delivering unique, personalized customer experiences across platforms and devices. Always driven by data, supported by technology, proven by performance, and fueled by creativity. Merkle has over 13,000 employees and 50 locations worldwide and is part of Dentsu. In Amsterdam and Rotterdam, approximately 300 people work for leading clients such as Microsoft, T-Mobile, ASML, HEMA, Marktplaats, Leen Bakker, VodafoneZiggo, NS, and Signify. The company is a strategic partner of Google, Adobe, Salesforce, Bol.com, and Selligent, among others.
Our smart and driven experts, from digital marketing consultants, SEA specialists, and social media managers to data analysts and campaign managers, help the most prestigious brands and companies move forward. We don't operate in a rigid framework and we don't think in boxes. At Merkle, you can be yourself and make a difference by utilizing your talents to the fullest. Our philosophy? You are at your best when you do what you love!
... a Senior Paid Search Specialist who thrives on translating client challenges into a solid (SEA) strategy and practically implementing it in smart SEA campaigns? We are looking for a new colleague who enjoys innovating and stays up to date with the latest innovations and developments in the field. You show our clients how technology and data can be smartly utilized. You don't just execute campaigns for our clients; you also serve as a strategic partner. You are proactive and share your knowledge with junior and mid-level colleagues to inspire and contribute to the maintenance and development of the team's expertise. Our "Activaction" practice consists of teams in Amsterdam, Rotterdam, and various Scandinavian countries with whom we work closely.
This is what you will do...
As an (experienced) Search Advertising (SEA) Specialist, you will be the orchestrator of multiple SEA campaigns for cool brands such as the Nationale Postcode Loterij, Europcar, Mazda, and HEMA. Together with the client, you determine an effective strategy and ensure that the campaign achieves its maximum potential. The activities you are responsible for cover the entire process from strategy development and the creation of innovative campaigns to the optimization and evaluation of SEA campaigns. Additionally, you play a major role in the SEA team (+20 people), using your experience to help your colleagues grow in their field. Together with senior colleagues, you establish a SEA team strategy for this year and are responsible for its implementation. Furthermore, you stay on top of trends and innovations and guide colleagues in their work for clients while closely collaborating with our partners such as Google, Microsoft, and Channable.
What else characterizes you...
The ideal candidate is energetic, able to work in a well-structured manner, possesses strong analytical skills, and performs well under pressure and deadlines. With your flair, curiosity, and expertise, you successfully execute campaigns together with clients and colleagues. It is important for us that you enjoy working collaboratively in a team environment. You do everything in your power to achieve the best results on a daily basis and provide a solid data analysis to substantiate, evaluate, and optimize your campaigns. Additionally, you are up-to-date with the latest developments in Paid Search (SEA) and digital marketing. In short, you are a versatile professional who takes an innovative approach and seeks a challenging role!
In addition, you have:
- Minimum of three years of experience with SEA / Paid Search.
- Agency experience is a plus.
- Experience with Google Ads, Google Search Ads 360, Microsoft Ads, and Google Analytics.
- Ambition to shape online campaign strategies for prestigious brands.
- A data-driven approach and mindset.
- Feed management skills (such as Channable).
- Fluent in both spoken and written Dutch and English.
If you are interested but don't fully meet the requirements or align with the job description, don't let that discourage you. It is primarily a wishlist.
What we offer...
We believe that when you can develop, we as a whole grow and move forward. Everyone working with us is encouraged and guided through coaching and goal-setting to chart a growth path. You develop through client work as well as various internal and external training programs. Regarding this role, potential growth paths can include:
- Broadening knowledge with another specialization within digital marketing or even within a different "Practice" within Merkle, such as Data & Analytics or Marketing Technology.
- Growth path towards Team Lead.
- Growth path towards Product Lead.
We take care of several things for you:
- Focus on your health. We offer an extensive healthy lunch at a low contribution, a weekly boot camp, discounts on a gym membership, chair massages, and attention to mental well-being.
- A Shuttel card for commuting to the office by train/bus/public bike or a mileage reimbursement.
- Hybrid work is our standard, and we help you set up a good work environment in your own home (laptop, phone, monitors, desk chair).
- Drinks and events. We work hard together to achieve the best results, but the party committee regularly organizes parties and drinks for us to relax and enjoy.
- Amazing clients. Beautiful brands, ranging from small to large, local to international.
"At Merkle NL, we strive for a safe working environment with the aim of equal opportunities and treatment for everyone. Where everyone feels welcome and safe to be who they are and where everyone can express themselves. As advocates of real change, we encourage applications from candidates with diverse backgrounds to further enhance our diversity."
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