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Digital Media Supervisor (B2B)

Location: New York, NY.
Company Description:

CANDIDATES MUST BE LOCATED IN EITHER BOSTON OR NYC AREA.  THIS IS NOT A REMOTE POSITION.

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu. 

Job Description:

The Digital Media Supervisor will play a leadership role on the team, reporting to the Media Supervisor, and will be responsible for helping supervise the day-to-day workflow of the media planning staff on a global account.  You will work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis.

Responsibilities:

  • Develop strong and effective media plans based on sound strategies and research
  • Cross check plans and all supporting documents (spec/TI sheets, IOs, billing docs)
  • Formulate, write, and present campaign/media recommendations
  • Oversee day-to-day workloads of Media Planners and Assistant Media Planners and assist in their training and development
  • Utilize 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities
  • Maintain a deep understanding of client business goals and marketing objectives and translate them into  digital objectives/strategies
  • Manage all aspects of the media plan execution, including issuing insertion orders, tracking spec development and implementation, custom unit production, and billing reconciliation
  • Work with Analytics team to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance
  • Remain abreast of the overall media marketplace and what opportunities are relevant to clients
Qualifications:
  • 4+ years in digital media campaign management & planning, with an emphasis on managing & negotiating direct buys and custom deal partnerships 
  • Buying hands-on-keyboard experience on paid social platforms (ideally LinkedIn)
  • Solid experience deploying digital campaigns that make use 3rd party tracking ad-servers specifically DCM/Campaign Manager
  • Experience with brand and content programs 
  • Experience coordinating with Programmatic, paid search and Offline buying teams
  • Programmatic, paid social, and paid search channel knowledge 
  • BA/BS degree 
  • Possess outstanding written and verbal communications skills                                                                      
  • Be detail-oriented, very organized, able to multitask, and work well under pressure                                                                                               
  • Articulate, intelligent, and credible individual, who is a self-starter and keen to make a difference in a growing business with existing clients 
  • Proficient using media procurement systems such as MediaOcean Prisma
  • Have experience with research resources such as Kantar, MRI, @Plan, Nielsen/NetRatings, AdRelevance, and other research/planning tools              
  • Proficiency in Word, Excel, and PowerPoint
Additional Information:

Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists. Follow us on social @dentsuUSA. Applicants from diverse or underrepresented backgrounds encouraged to apply.

The anticipated salary range for this position is $68K-$106K. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

Students & Recent Graduates: Start your career at Merkle and get on the path to success.

Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.