Search Engine Marketing - Page 5

Latest Posts

Five Takeaways from Cyber Weekend

Authored by: Melissa Reilly |
Published on: Dec 08, 2020

Now that the dust has settled, we dive into five notable trends that our retail clients and teams observed from a search perspective during the critical Cyber Five period.

Topic: Search Engine Marketing | All Performance Media

Winning the SEM Holiday Season – Beyond the Basics

Authored by: Adrian Troy, Gaia Read, Egle Mazonaite |
Published on: Nov 18, 2020

While this year's holiday shopping predictions seem positive, there are some headwinds that many retailers need to consider.

Topic: Retail & Consumer Goods | Search Engine Marketing | All Performance Media

Merkle Q3 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Oct 27, 2020

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

Google Announces Tailored Insights, Performance Max Campaigns at Advertising Week

Authored by: Melissa Reilly |
Published on: Oct 13, 2020

As part of Advertising Week, Google announced several search product updates rolling out over the next several months. Learn more about Tailored Insights and Performance Max campaigns.

Topic: Search Engine Marketing | All Performance Media | Media Strategy & Planning

What to Expect While Using Google’s Dynamic Image Extensions

Authored by: Jenna Costello |
Published on: Sep 03, 2020

In recent months, Google has rolled out an intriguing feature to its search line up, Dynamic Image Extensions. Is this appropriate for your business?

Topic: Search Engine Marketing | All Performance Media

Google Announces Major Changes Coming to Showcase Ads

Authored by: Melissa Reilly |
Published on: Aug 10, 2020

Ahead of the 2020 holiday shopping season, Google is rolling out notable format changes to Showcase Shopping ads that have the potential to significantly impact performance.

Topic: Search Engine Marketing | All Performance Media

Will Google’s Latest Shopping Actions Changes Help It Better Compete with Amazon?

Authored by: Melissa Reilly |
Published on: Jul 29, 2020

What does Google's transition from its current paid Shopping Actions program to Buy on Google mean for advertisers?

Topic: Search Engine Marketing | All Performance Media

Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.