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Preparing for CDP Implementation: Is Your Organization Ready?

Authored by: Carolyn Barrs |
Published on: May 30, 2023

While CDPs offer numerous benefits, there may be prerequisite steps for an organization to take to ensure preparedness before embarking on an implementation.

Topic: All Marketing Technology | Marketing Database & Data Management

Empowering the Next Generation: Merkle's Dream Grant at Cristo Rey High School

Authored by: Kayla Wolf |
Published on: May 11, 2023

In early May, Merkle’s Technology Strategy team presented to students from Cristo Rey High School on consulting and marketing, and in return learned some valuable lessons.

Topic: All Marketing Technology | About Us

Build Better Content with These Digital Asset Management Capabilities

Authored by: Brandon Jackson |
Published on: May 09, 2023

What are the seven key capabilities transforming DAM systems that help improve content management and ultimately deliver a more engaging user experience?

Topic: All Marketing Technology

Bridge the Gap: How Adobe Workfront Empowers Better Workflows

Authored by: Derek Bolden |
Published on: May 05, 2023

Adobe Workfront helps disparate teams power and accelerate creative and marketing workflow and approval processes. Here's how.

Topic: All Marketing Technology | Adobe

Tools and Techniques for Producing Content at Scale

Authored by: Helena Kelkai |
Published on: Apr 19, 2023

Content at scale is an incredible way to maximize your brand’s reach and enables effective communication with customers at the right time. But to produce content at scale, organizations need to have a well-organized process for creating, optimizing, and publishing content.

Topic: All Marketing Technology | Marketing Database & Data Management

Beyond Marketing: Leveraging Martech Across Your Organization

Authored by: Allison Coppin |
Published on: Apr 07, 2023

To achieve the cohesiveness that customers expect from brands today, marketing is no longer a single function - it is now woven into the entire customer experience.

Topic: All Marketing Technology