Banking & Consumer Finance - Page 2

Latest Posts

Today's Lead Generation in Wealth Management is Still About Relationships

Authored by: Brandon Miller |
Published on: Sep 11, 2018

Wealth management firms know first-hand the importance of client relationships to their business and often depend on those relationships to generate referrals.

Topic: Banking & Consumer Finance | Insurance & Wealth Management

Insurtech and the CMO: Understanding How Virtual Assistants Will Impact Your Brand

Authored by: Dan Bernard |
Published on: Sep 04, 2018

Insurance companies are planning to introduce multiple artificial intelligence (AI) applications over the next few years. Insurance CMOs have a major stake in this evolution considering how these technologies are positioned will affect brand perception, engagement, and other marketing outcomes.

Topic: Banking & Consumer Finance

Merkle Q2 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 19, 2018

Today we are pleased to announce the release of the Q2 2018 Digital Marketing Report for download. As always, the report includes key trends and analyses on the most important developments taking shape across Google, Facebook, Amazon, and more.

Nationwide Financial and Merkle Win Marketer Quarterly's Best Cross-Channel Campaign - Financial Services

Authored by: Danelle Faust |
Published on: Feb 07, 2018

We are thrilled to announce Nationwide Financial in partnership with Merkle have been awarded Marketer Quarterly’s Best Cross-Channel Campaign for Financial Services.

Topic: Banking & Consumer Finance

Merkle Q4 2017 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jan 25, 2018

Today, we are pleased to announce the release of the Q4 2017 Merkle Digital Marketing Report for download.

Use of Segmentation for Financial Marketers

Authored by: Leah van Zelm |
Published on: Aug 18, 2017

Segmentation involves aggregating consumers into groups that will make decisions and react to marketing stimuli similarly, which can help bolster the planning and execution of addressable experiences.

Topic: Banking & Consumer Finance