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What Google Topics Means for Dynamic Creative Optimization (DCO)

Authored by: Grant Nych, Karolina Jamrozy Price |
Published on: Jun 13, 2022

Google's newest privacy-safe targeting tool is called Topics. Learn about how to use Topics with dynamic creative optimization (DCO) for personalized experiences.

Topic: Performance Creative | Google

GML: My Three Key Takeaways from the Google Updates

Authored by: Egle Mazonaite |
Published on: Jun 02, 2022

Google Marketing Live covered topics like privacy, video, and more. Learn about our key takeaways around measurement, automation, and testing.

Google Analytics 4 Won’t Support IP Addresses. Now What?

Authored by: Andrew Stark |
Published on: Mar 29, 2022

Google Analytics 4 will no longer store IP addresses. What does this update mean for marketers?

Topic: All Marketing Technology | All Analytics | Google

Google Announces Deprecation of Universal Analytics

Authored by: Nick Iyengar |
Published on: Mar 24, 2022

Google will deprecate Universal Analytics in 2023. Learn how migrating to Google Analytics 4 (GA4) will set your organization up for success.

Topic: All Analytics | Google | Performance Media Analytics

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Latest Posts

Posts By Topic:

What Google Topics Means for Dynamic Creative Optimization (DCO)

GML: My Three Key Takeaways from the Google Updates

Google Analytics 4 Won’t Support IP Addresses. Now What?

Google Announces Deprecation of Universal Analytics

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