Four Ways to Build Personalization in Your Commerce Program
How can brands build personalization into a commerce program to drastically improve experiences?
Latest Posts
How to Measure App Performance in a Privacy-Centric World
Mobile apps are an important channel within many brands’ digital footprints, but the iOS 14 App Tracking Transparency updates have created challenges for brands seeking to measure app behaviors and performance. Learn how marketers can effectively connect the dots between media and customer actions to optimize ad spend accordingly.
Five Key Considerations for Your Adobe Commerce Upgrade
All merchants that are on Adobe Commerce should look to upgrade to the 2.4.4 version. Here's why.
What's there to Shoptalk about?
Retail’s big reunion is just days away and we can’t wait to engage with retailers from across the country. Read about what sessions Merkle clients will speak at and how the agency will be involved at Shoptalk 2022.
The Strategy to Scale Personalization with The Adobe Stack
Are you looking to unlock greater customer engagement, revenue growth and brand loyalty, marketing? Today CX leaders face urgent decisions on just where, when, and how to place those bets.
Unlocking the Mystery behind Digital Experience Platforms (DXPs)
What is a digital experience platform and how can it help your organization?
Key Steps to Mastering Personalization at Scale
Utilizing first-party data informed by customer identity allows you to provide customized experiences as you build more robust profiles of your customers. However, customers are not the only ones who benefit from personalization.
Announcing ShopNXT at Retail Innovation Week
PSFK Founder & President Piers Fawkes was joined by Val Vacante, Strategy and Product Innovation Director at Merkle, for a session during Retail Innovation Week 2022 in January to spotlight how Merkle approaches technology innovation for retailers. See their conversation about Merkle’s ShopNXT technology.
