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Authored by:
Krista Jansen | Published on: May 10, 2022
Mobile apps are an important channel within many brands’ digital footprints, but the iOS 14 App Tracking Transparency updates have created challenges for brands seeking to measure app behaviors and performance. Learn how marketers can effectively connect the dots between media and customer actions to optimize ad spend accordingly.
Retail’s big reunion is just days away and we can’t wait to engage with retailers from across the country. Read about what sessions Merkle clients will speak at and how the agency will be involved at Shoptalk 2022.
Authored by:
Jas Singh, Sayantika Sikdar, Frank Lee | Published on: Mar 07, 2022
Are you looking to unlock greater customer engagement, revenue growth and brand loyalty, marketing? Today CX leaders face urgent decisions on just where, when, and how to place those bets.
Authored by:
Jas Singh, Sayantika Sikdar, Evan Nicholson | Published on: Feb 18, 2022
Utilizing first-party data informed by customer identity allows you to provide customized experiences as you build more robust profiles of your customers. However, customers are not the only ones who benefit from personalization.
PSFK Founder & President Piers Fawkes was joined by Val Vacante, Strategy and Product Innovation Director at Merkle, for a session during Retail Innovation Week 2022 in January to spotlight how Merkle approaches technology innovation for retailers. See their conversation about Merkle’s ShopNXT technology.
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