Digital & User Experience

Latest Posts

Retail Marketing Trends from Cyber Week 2022

Authored by: Lindsey Daley |
Published on: Dec 02, 2022

On the heels of the holiday, Merkle’s client delivery teams shared the top trends they noticed around Black Friday and Cyber Monday this year.

Topic: Shopping & Feeds | Digital & User Experience | All Performance Media | Commerce

Four Ways to Build Personalization in Your Commerce Program

Authored by: Ariel Mordetsky |
Published on: Jun 27, 2022

How can brands build personalization into a commerce program to drastically improve experiences?

Topic: Digital & User Experience | Identity Resolution | Commerce

How to Measure App Performance in a Privacy-Centric World

Authored by: Krista Jansen |
Published on: May 10, 2022

Mobile apps are an important channel within many brands’ digital footprints, but the iOS 14 App Tracking Transparency updates have created challenges for brands seeking to measure app behaviors and performance. Learn how marketers can effectively connect the dots between media and customer actions to optimize ad spend accordingly.

Topic: Digital & User Experience | All Performance Media | Media Strategy & Planning

Five Key Considerations for Your Adobe Commerce Upgrade

Authored by: Ariel Mordetsky |
Published on: May 04, 2022

All merchants that are on Adobe Commerce should look to upgrade to the 2.4.4 version. Here's why.

Topic: Retail & Consumer Goods | Digital & User Experience | Adobe | Commerce

What's there to Shoptalk about?

Published on: Mar 25, 2022

Retail’s big reunion is just days away and we can’t wait to engage with retailers from across the country. Read about what sessions Merkle clients will speak at and how the agency will be involved at Shoptalk 2022.

Topic: Retail & Consumer Goods | Digital & User Experience | Commerce

The Strategy to Scale Personalization with The Adobe Stack

Authored by: Jas Singh, Sayantika Sikdar, Frank Lee |
Published on: Mar 07, 2022

Are you looking to unlock greater customer engagement, revenue growth and brand loyalty, marketing? Today CX leaders face urgent decisions on just where, when, and how to place those bets.

Topic: All Marketing Technology | Digital & User Experience | Adobe

Unlocking the Mystery behind Digital Experience Platforms (DXPs)

Authored by: Courtney Trudeau |
Published on: Feb 24, 2022

What is a digital experience platform and how can it help your organization?

Topic: All Marketing Technology | Digital & User Experience

Key Steps to Mastering Personalization at Scale

Authored by: Jas Singh, Sayantika Sikdar, Evan Nicholson |
Published on: Feb 18, 2022

Utilizing first-party data informed by customer identity allows you to provide customized experiences as you build more robust profiles of your customers. However, customers are not the only ones who benefit from personalization.

Topic: All Marketing Technology | Digital & User Experience