Inaccurate or incomplete online product content can lead to poor customer experiences, making it difficult for customers to easily find relevant information on the items they’re looking for. Organized product content can increase online sales and conversions through better product search and findability. While uploading and updating new SKUs can be an extensive and tedious task, there is a more efficient way to ensure that product content is up to date.
With the help of machine learning (ML) as the driving force, e-commerce marketers can create high-quality and engaging product content at scale, increase revenue and conversions, and improve customer experiences. ML can identify gaps in product listing classification, enrich product attributes, onboard new SKUs, and quickly implement recommended fixes. Additionally, it can also benchmark against competition and measure key KPIs to inform your future content strategy.
If you’re looking to implement ML into your content strategy, read the full article here to learn more.