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From Branding to Leads: Achieving Brand to Demand in B2B

Authored by: |
Published on: Mar 21, 2023

"Brand to demand" is a marketing strategy that focuses on building brand awareness and recognition, and then uses those efforts to generate demand for a product or service.

Topic: B2B | All Analytics | All Performance Media

“Last Week Tonight” Covered AI. Here’s Our Take.

Authored by: Rusty Walters |
Published on: Mar 03, 2023

In this past Sunday’s episode of HBO’s Last Week Tonight, John Oliver tackled the recent explosion of AI adoption head on.

Topic: All Marketing Technology | All Analytics

Three Key Takeaways from Transform with Google

Authored by: Melissa Reilly |
Published on: Feb 08, 2023

Transform with Google brought together thought leaders from across the marketing world. Learn about the key themes that emerged throughout the day.

The Importance of CTV Measurement for Strong Performance

Authored by: Trevor Hadick |
Published on: Jan 13, 2023

Connected TV is an important marketing channel - but it can be tough to measure and optimize. Learn how to approach CTV in a way that enables both.

Marketing Mix Modeling (MMM) for B2B – A Primer

Authored by: Benjamin Hinson-Ekong |
Published on: Oct 25, 2022

There are challenges to using marketing mix modeling (MMM) for B2B marketing - but there are ways to overcome them. Learn how to use MMM to make more data-driven marketing decisions.

Topic: B2B | All Analytics | Attribution

Advanced Analytics or Activation: Where to Start?

Authored by: Lila Benini, Sayantika Sikdar, Avinash Mujumdar |
Published on: Oct 06, 2022

Companies want to invest in tools to activate that data and gain powerful insights that give the business a view into how and where to gain return on investments. But which is better to start with?

Topic: All Marketing Technology | All Analytics