About Us - Page 6

Latest Posts

Merkle’s Executive Summit Kicks Off Today: Hear from brands like L’Oréal, Adobe, Samsung, and Facebook

Authored by: Andrew Galuppo |
Published on: Jun 10, 2019

Merkle's 16th annual Executive Summit kicks off today in Marana, Arizona. Attendees from across the industry are coming together to learn from our thought leaders as well as clients and prospects to hear how people-based marketing has changed their business.

Topic: About Us

MLK Jr. National Day of Service - Merkle Style

Authored by: Kirt Morris, Rachel Schnorr |
Published on: Feb 25, 2019

To celebrate MLK Jr. National Day of Service, Merkle Americas Diversity and Inclusion Council launched an initiative for employees to engage, learn, and support the spirit of civil rights through community service.

Topic: About Us

Reflecting on This Year's Cannes Lions Festival

Authored by: Erin Hutchinson |
Published on: Aug 24, 2018

As a summer full of exciting events and campaigns winds down, I’m reflecting on many amazing moments over the past couple of months, one of which was the Cannes Lions Festival of Creativity in June.

Topic: Media & Entertainment | About Us

Merkle Congratulates Big10sBasement for Winning 2018 Bracket-lytics Challenge

Authored by: Shank Subramani |
Published on: Apr 03, 2018

Big10sBasement, the winners of the Merkle Bracket-lytcs Challenge, used a model very similar to the “Four Factors of Basketball” developed by Dean Oliver for the NBA game, however, they appropriately fitted it for the college game to finish atop our leaderboard.

Topic: All Analytics | About Us

March Bracket-lytics Challenge: End of Round 4

Authored by: Liz Yu |
Published on: Mar 26, 2018

See how contestant teams are doing in Merkle's Bracket-lytics Challenge at the end of round four.

Topic: All Analytics | About Us

March Bracket-lytics Challenge: End of Second Round

Authored by: Shank Subramani |
Published on: Mar 20, 2018

Student teams with models who weighted offensive efficiency very highly are doing well.

Topic: All Analytics | About Us

What I Learned from Building a College Basketball Bracket Prediction Model Last Year

Authored by: Shank Subramani |
Published on: Jan 22, 2018

Last year, I used many of the analytical tools and skills I developed while working with clients at Merkle, and I combined them with my personal passion for basketball, to build a prediction model for the men's college basketball tournament. Now, if you're an analytics-oriented college student, it can be your turn.

Topic: All Analytics | About Us