Customers demand better experiences from the companies with whom they interact, regardless of the industry. While the healthcare industry is unique in some important ways, it is also feeling the pressure to deliver more personalised and relevant experiences to its customers.
dentsu Australia today announced it has launched a unified Merkle-led CXM proposition to the local market that brings together Data Transformation, Digital Transformation, and CX Consulting to create the most specialised CX practice in Australia, under its Merkle brand.
As part of the 2021 Customer Experience Imperatives Webinar series exploring the three imperatives for brands to transform customer experience, Blair Cooke (Managing Director, Merkle Australia) talked to the importance of digital transformation.
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