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The Road to Privacy-safe and Real-time CX in the Cookieless World

The Road to Privacy-safe and Real-time CX in the Cookieless World

 A Q&A with guest, Fatemeh Khatibloo, VP, Principal Analyst at Forrester Research 

What are the five most pressing topics for CX-focused marketers?

  • Data ethics and the future
  • Identity capabilities
  • Where to invest
  • Zero-party data and what will change in the coming years
  • The role of marketing vs. IT

As a follow-up to our webinar, The Road to Privacy-safe and Real-time CX in the Cookieless World, guest Fatemeh Khatibloo, VP & Principal Analyst at Forrester joins Matt Naeger, Chief Strategy Officer, Americas, Merkle, to uncover answers to critical questions within these pressing topics.

Get the e-book and schedule a complimentary Guru Session.

 

Contributors

Matt Naeger

Chief Strategy Officer, Americas, Merkle

Fatemeh Khatibloo

VP & Principal Analyst, Forrester