Social Media Marketing - Page 7

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Merkle|RKG Digital Marketing Report: Q2 2015 Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Jul 15, 2015

Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.

Video: How To Optimize Your Social Media Program for Pinterest

Authored by: Price Thomas |
Published on: Jun 17, 2015

Learn how to take your Pinterest strategy to the next level in the latest video from the Merkle|RKG social series. Copywriter Price Thomas details why the growing social network is important for brands and some of the best ways to use it to achieve your social goals.

Topic: About Us | Video | SEO | Social | Content Strategy

5 Ways Insurance Marketers Can Supplement Direct Mail with Social Media

Authored by: Matt Naeger |
Published on: Jun 02, 2015

Today's insurance marketers still largely depend on direct mail to acquire new customers. And, there’s absolutely nothing wrong with that! In fact, this map shows the direct mail concentration in the United States today by Insurance carriers:

Topic: Insurance | Social

Video: A Close Look at How Brands Leverage Instagram

Authored by: George Kamide - ARCHIVE |
Published on: May 06, 2015

In this video, George Kamide discusses new developments with Instagram and shares strategies on how brands can use the platform to capture users' attention at the level of imagination.

Topic: About Us | Video | Social

Merkle|RKG Digital Marketing Report: Q1 2015 Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Apr 21, 2015

We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.

One Hundred Percent Increase in Social Traffic! Now What?

Authored by: Caleb Fleming, Ruchi Parikh, George Kamide - ARCHIVE |
Published on: Apr 07, 2015

Whether it’s the Super Bowl or March Madness, event-based marketing campaigns planned with only the typical KPIs in mind -- increases in site or social traffic, follower growth, or revenue -- may be limited by short-term thinking. Brands must be better prepared to understand the influx of digital opportunity accompanying a big TV spot.

Topic: Social

The Google-Twitter Partnership

Authored by: Lauren Polinsky |
Published on: Mar 25, 2015

If you’ve been paying attention to the online marketing news lately, you may have heard that Twitter and Google have inked a deal to present Twitter information in Google’s search results. This article should hopefully answer some of those burning questions you may still have about the deal.

Topic: Social | SEO

Facebook Product Ads Are NOT PLAs, and Other Things You Should Know About the New Dynamic Facebook Ad Format

Authored by: Michelle Alfano |
Published on: Feb 20, 2015

Facebook announced this week that advertisers are now able to load product feeds directly into Business Manager for dynamic ad creative. In terms of how this new ad format can help advertisers, there are a couple of key advantages to be aware of.

Topic: Display | Social | Mobile