Programmatic Media & Display - Page 7

Latest Posts

Merkle|RKG Digital Marketing Report: Q1 2015 Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Apr 21, 2015

We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.

Facebook Product Ads Are NOT PLAs, and Other Things You Should Know About the New Dynamic Facebook Ad Format

Authored by: Michelle Alfano |
Published on: Feb 20, 2015

Facebook announced this week that advertisers are now able to load product feeds directly into Business Manager for dynamic ad creative. In terms of how this new ad format can help advertisers, there are a couple of key advantages to be aware of.

Topic: Display | Social | Mobile

Capturing Non-Traditional Valentine’s Day Shoppers Online: A Last-Minute Checklist

Authored by: Laura Scott |
Published on: Feb 05, 2015

The traditional idea of Valentine’s Day may not match your company’s offering but plenty of people are looking for non-traditional ways to show they care. Use our Valentine’s checklist to capture some of the gift-giving frenzy and turn it into conversions for your business this year.

Topic: Display | Paid Search | SEO | Social

Merkle | RKG's 2nd Annual Digital Bowl Report Released

Authored by: Andy Taylor |
Published on: Feb 02, 2015

We are excited to announce the release of Merkle|RKG's 2nd Annual Digital Bowl Report. This in-depth review of advertiser performance before, during, and after the Super Bowl highlights digital efforts made across channels including paid search, search engine optimization, display advertising, email and social media.

Topic: Display | Paid Search | SEO | Social

Merkle | RKG Digital Marketing Report: Q4 2014 Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jan 22, 2015

We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.