Blog - All Analytics

The current tried and true approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll out of regulations and the deprecation of third-party cookies.

How can the travel industry use customer journey analytics as it recovers from COVID-19?

The crumbling of the cookie raises the question of not only how to identify customers but also how to measure their interactions.

How can machine learning help e-commerce marketers create high-quality and engaging product content at scale, increase revenue and conversions, and improve customer experiences?

In the absence of face-to-face meetings, how do most physicians prefer to be contacted? Learn more about how to rethink communication with HCPs.

While data from site analytics, digital media, search, CRM, third party, etc. is readily available and able to be integrated, the fundamental question of how you put the data to work becomes the million-dollar question.

With impending changes to the digital media landscape, marketers can no longer rely on measurement approaches that utilize third-party cookies. ​Measurement will need to adapt to incorporate both probabilistic and deterministic approaches.

How can you build a strong program foundation with remarketing and tailor your messaging strategy with activity-based audiences?