Google Chrome is the primary internet browser for 2.65 billion users across the world, while 51% of Gen Z consumers purchase products on YouTube.
This means that as one of the largest digital ecosystems in the world, Google matters more to brands than ever. In fact, your digital maturity depends on it.
Learn more about which market forces are shifting and how your Google strategy is critical to:
- Expanding your customer journeys – both inside and outside of the Google ecosystem
- Staying culturally relevant on community-centric platforms
- Capturing and modeling first-party data and managing privacy, compliance, and personalization