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Digitizing the In-Store Shopping Experience

Digitizing the In-Store Shopping Experience

Innovating for Retail’s New Era

The retail industry went through a pandemic-enduced existential crisis, and there’s no going back. The shopping experience has changed both in what consumers expect from physical stores and how they feel about the experiences those stores provide.

As the dust settles from the last two years, research shows that retailers shouldn’t choose to focus on just digital interactions or just in-store shopping. In fact:

  • 84% of consumers made in-store purchases in the last 12 months (Merkle)
  • Retail sales are predicted to double (National Retail Federation)
  • 40% of US adult consumers say they enjoy in-store shopping “a lot less” now compared to a few years ago (Forrester)
  • 15% of adult consumers have seen their enjoyment of in-store shopping decrease slightly (Forrester)

Retailers must find ways to bring the benefits of the digital experiences that consumers have become accustomed to into the physical stores. Retail marketing innovations are working to do this, but it can be difficult to know what new technologies and strategies to buy into and what is just noise.

Our latest ebook helps brands prioritize their retail innovation to solve consumers’ biggest problems.