Develop content that builds trust and drives sales
Trust is one of the most important aspects of the customer experience. Consumers value personalized communications with the companies they buy from, and when it’s done correctly, personalization can be a powerful marketing tool. But personalization can quickly go from convenient to creepy – impacting people’s trust in your brand.
This ebook provides a guide to developing personalized content that builds trust, including:
- The role and value of trust in your customer experiences
- The types of content that allow you to build trust authentically
- Five steps you can take now to create impactful personalized content