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Mitigating Channel Conflict with an Online Marketplace

Original Presentation Date

Apr 19, 2022

Key Takeaways

Detailed Overview

Join us on April 19 (10am PT) as Adobe’s Jonathan Burdette, Director of Industry Strategy — Manufacturing, is joined by Angela Troccoli, Sr. Director Global Product Marketing, Mirakl, and Chris Hogue, Head of Strategy and Product, CX & Commerce, Merkle, to discuss how leading manufacturers are launching online marketplaces to sell direct while avoiding channel conflict. 

Presenters

Chris Hogue

Head of Strategy and Product, CX & Commerce

Jonathan Burdette

Director of Digital Industry Strategy for Manufacturing

Angela Troccoli

Senior Director Global Product Marketing