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Build a Privacy-safe Strategy for Personalization at Scale

Original Presentation Date

Apr 13, 2022

Key Takeaways

  • Uncovering what consumers really think about privacy
  • The rise of the smart value exchange
  • The strategies, solutions, and infrastructure needed for privacy-safe data management and activation

Detailed Overview

Privacy regulations and big tech restrictions have cast a shadow on the ways companies collect and use customer data. But consumers ultimately favor brands who personalize the customer experience in ways that are increasingly sophisticated – and deeply data-driven. 
 
In this webinar, presenters from Merkle will interpret the findings from new research on how to drive smarter data collection and activation in a privacy-safe way. They will discuss how brands should develop value exchanges to give relevant offers in exchange for data to grow the relationship and better serve tailored experiences to consumers. 

Presenters

Courtney Trudeau

Vice President, Technology Strategy

Jon Regan

Vice President, Technology & Data Management

Michael Fuchs

Michael Fuchs, SVP, Merkury Solutions, Merkle