Key Takeaways

• Uncovering what consumers really think about privacy
• The rise of the smart value exchange
• The strategies, solutions, and infrastructure needed for privacy-safe data management and activation

Detailed Overview

Privacy regulations and big tech restrictions have cast a shadow on the ways companies collect and use customer data. But consumers ultimately favor brands who personalize the customer experience in ways that are increasingly sophisticated – and deeply data-driven.
 
In this webinar, presenters from Merkle will interpret the findings from new research on how to drive smarter data collection and activation in a privacy-safe way. They will discuss how brands should develop value exchanges to give relevant offers in exchange for data to grow the relationship and better serve tailored experiences to consumers.