Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.
AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The initiative helps customers deliver personalized ad experiences, optimize ad serving performance and cost, and innovate on audience segmentation and attribution. It simplifies the process for industry customers to select the right tools and partners helping accelerate their production launches and see faster time to value.
“In their pursuit of personalization at scale, many brands are challenged in their ability to break down data silos, resolve and activate customer identity data in real time, scale analytics and decisioning with AI and machine learning, and safeguard customer privacy throughout the process,” said Ankur Jain, global cloud practice lead, Merkle. “With AWS, Merkle helps clients connect and unlock customer data from across their business to deliver connected, contextual customer experiences that accelerate growth and improve brand loyalty.”
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners in each area like Merkle.
Merkle uses AWS as part of its new Connected CX Cloud solution for personalization at scale, leveraging its advanced cloud infrastructure to build enterprise customer data hubs, centralize insights and audiences, power complete customer 360 profiles, and improve activation performance and efficiency. As a platform for data transformation, the Connected CX Cloud is an enterprise solution to longstanding roadblocks facing marketing, business, and technology leaders alike.
“Merkle’s best practices around scalability, security, and continuous optimization ensured that we were not only saving money but making the most out of AWS to offer our customers the best in service and high rates of satisfaction,” said Stéphane Carlier, global head of digital for Ulysse Nardin. “Together with their innovative expertise and hands-on experience, Merkle Cloud Solutions allowed us to containerize Magento in a cost-effective way, meeting our limited timeframe and high standards. We are proud to have Merkle as a partner in our cloud journey.”