We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Merkle Launches Volume 17 of Dossier

December 8, 2016
Columbia, MD

Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released its 17th installment of Dossier. The 2016 Volume 7.2 Dossier illustrates best-of-breed digital marketing strategies along with savvy analyses of industry developments. As a digital marketing resource, Dossier is a complimentary, downloadable e-book that outlines best practices and reinforces a data-driven approach to online marketing.

Dossier delivers actionable insights on topics that include search, video, and multi-channel marketing. It provides a global perspective on the digital industry. This volume features the following articles:

  • The Current Reality of Google Customer Match and the Future of Personalization in Search

  • Optimizing the Anchor Leg: How Analytics Can Help You Drive More Users Towards Converting at the Moments That Matter Most

  • Google Local Inventory Ads: Why You Should Get on Board Today and How It May Be Easier Than You Think

  • Why You’re Unsure Where to Invest in SEO…and What to Do About It in 2017

  • How to Plan and Execute a Successful Digital Video Ad Campaign

“Now in its seventh year of publication, Dossier remains true to its original aim to provide practical guidance and real insight into the most relevant digital marketing developments and opportunities of the day, while keeping an eye on what truly drives long-term business success,” said Mark Ballard, senior research director and editor of Dossier. “In this edition, marketers of all stripes should find valuable takeaways that they can use to shape and steer their digital programs, whether their interest is mobile, local, audience, analytics, personalization, search, or video.”

Marketers can learn more about the 2016 Volume 7.2 Dossier by visiting the Merkle website.

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

Media Inquiries