Join a growing movement of empowered women in tech at Women in Tech Texas. As we move from embedding resilience in the face of adversity, it’s time to charge full speed ahead to embrace The New Frontier.
You'll discover the most essential technologies in today's quickly changing world and learn new forward-thinking concepts in business and the workforce that will radically change our future. Join over 1,000 leading women in technology and diversity champions driving the innovation revolution to pioneer the future of technology and business.
Our team is excited to be speaking at this year's event! Register for Women in Tech Texas here and learn more about our speaking session below.
Using Data To Strengthen Your Customer Experience Strategy
Join this session to learn the importance of a first-party data strategy to maximize your personalized customer experience strategy. Kelly and Courtney will share details to prioritize identity resolution, how to build a first-party data asset, align your organization, and focus on your use case.
Attendees will take away insights on the signifigance of accurate customer profiles, how a standardized data model enables enterprise business intelligence, the need for organizational alignment, and identifying holistic business goals.
- The importance of prioritizing identity resolution
- Building a first-party data asset
- How to take a use case-driven approach
Technology Managed Services Lead, Merkle
Senior Vice President, Technology Strategy, Merkle