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What we do

 

At Merkle we use data and technology to support first-class companies to create competitive advantage through unique customer experience and People-Based Marketing. 

Our capabilities

Data Collection

Data Collection

Data solutions to collect our customer data.

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Data Integration

Data Integration

Cloud data solutions to integrate multisource and multichannel information.

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Data Analytics

Data Analytics

Analysis and reporting of our digital assets to generate insights of your business strategies and actions.

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Data Science

Data Science

Greater sophistication of the analytical ecosystem through mathematical modeling and advanced statistical techniques.

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Customer Analytics

Customer Analytics

Audience analysis to define business strategies.

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Media & Attribution

Media & Attribution

Assessment of media performance to identify business opportunities. 

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Customer Strategy

Customer Strategy

Data-driven strategies to place the client at the center according to People-Based Marketing.

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Orchestration

Orchestration & Decisioning

Understand and make technically feasible the omnichannel strategy of our clients.

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Optimization

Optimization & Personalization

Personalized, data-driven experiences that place the user at the center of the strategy.

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Programmatic

Performance Media

Optimization of digital media campaigns based on data.

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CRM

Customer Relation Management

Attract, nurture and retain valuable audiences through all addressable channels.

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Technology Enablement

Technology Enablement

Define, implement, and manage marketing and advertising technology platforms.

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