
What we do
At Merkle we use data and technology to support first-class companies to create competitive advantage through unique customer experience and People-Based Marketing.
Our capabilities

Data Integration
Cloud data solutions to integrate multisource and multichannel information.

Data Analytics
Analysis and reporting of our digital assets to generate insights of your business strategies and actions.

Data Science
Greater sophistication of the analytical ecosystem through mathematical modeling and advanced statistical techniques.

Customer Strategy
Data-driven strategies to place the client at the center according to People-Based Marketing.

Orchestration & Decisioning
Understand and make technically feasible the omnichannel strategy of our clients.

Optimization & Personalization
Personalized, data-driven experiences that place the user at the center of the strategy.

Customer Relation Management
Attract, nurture and retain valuable audiences through all addressable channels.

Technology Enablement
Define, implement, and manage marketing and advertising technology platforms.