Experience & Commerce

Our practice delivers innovative experiences, products, programs, and spaces to engage, delight, and enable users worldwide.


Experience & Commerce

Our practice delivers innovative experiences, products, programs, and spaces to engage, delight, and enable users worldwide.

Experience & Commerce

Our practice delivers innovative experiences, products, programs, and spaces to engage, delight, and enable users worldwide.

Experience & Commerce

Our practice delivers innovative experiences, products, programs, and spaces to engage, delight, and enable users worldwide.

Experience & Commerce

Our practice delivers innovative experiences, products, programs, and spaces to engage, delight, and enable users worldwide.

Experience & Commerce

Our practice delivers innovative experiences, products, programs, and spaces to engage, delight, and enable users worldwide.

The relationship between brands and users is changing. Whether B2B or B2C, users demand connected, contextual, and frictionless experience. But experience is just the beginning.


Our global Experience & Commerce practice delivers products that delight, loyalty and messaging programs that engage, and connected spaces that deepen relationships. From driving over $25 billion of global digital commerce yearly for ambitious brands, to supporting loyalty programs totaling over 150 million members, Merkle goes beyond experience through unparalleled strategy, inspired design, and world-class engineering. And we spend every daydreaming of what’s next to move brands forward.

Our Offerings


Our Offerings

Our Offerings

Our Offerings

Our Offerings

Our Offerings

Client success stories


Client success stories

Client success stories

Client success stories

Client success stories

Client success stories

Our experience & commerce experts


Our experience & commerce experts

Our experience & commerce experts

Our experience & commerce experts

Our experience & commerce experts

Our experience & commerce experts

Holden Bale
Holden Bale
Global Head of Experience & Commerce

Holden Bale leads the global Experience & Commerce practice at Merkle, a team of over 5,000 professionals across experience design and product innovation, digital platforms and engineering, UX and commerce strategy, loyalty, digital messaging, and analytics who've come together from respected brands including Isobar, LiveArea, HelloWorld, Extentia, Shift7, ePrize, and DEG to form one community of practice.

He has partnered with businesses including McDonald’s, Target, Kate Spade, Mars, Ulta Beauty, Spotify, Nordstrom, Delta Airlines, Domino’s Pizza, P&G, Rakuten, and Bain Capital on some of their most ambitious initiatives – ranging from growth strategy and digital business transformation to innovation in customer experience and technology modernization.

Prior to Huge, Holden lead the global commerce division of the IPG experience design firm Huge; was the principal strategist for ThoughtWorks, a global engineering and agile transformation firm, and led their consumer practices in the Americas; directed the omnichannel retail group at Accenture Strategy; and was a management consultant at Kurt Salmon, a boutique consultancy focused on retail, CPG, and healthcare, specializing in digital and change management services.

He regularly contributes to publications including Morning Brew, Business of Fashion, Adweek, WWD, Glossy, and Modern Retail, and has presented over the last year at events including Shoptalk US and Shoptalk Europe, Digital Congress in Sweden, Advertising Week in New York, and Business of Fashion Live. He sits on the Advisory Board of the global Buy Nothing movement, founded in 2013 with the mission to build community by connecting people through hyperlocal gifting and the circular economy.

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Holden Bale
https://www.linkedin.com/in/holdenbale/
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Jim Butler
Jim Butler
Head of Experience & Commerce, Americas

Jim runs the Experience & Commerce practice for Merkle Americas. Jim joined Merkle in August 2021 as part of the LiveArea acquisition where Jim served as President. Jim’s team is responsible for delivering services that include XD and strategy, commerce, product management, content management, performance marketing, promotions, loyalty, gamification and digital messaging.

Before joining LiveArea, Jim served as President of the Connected Communities consulting practice at Intersection, a leading smart cities technology and media company. During his tenure, Jim worked on projects that included designing and launching the visitor experience for the Empire State Building and developing Digital Master Plans for some of the largest mixed-use real estate developments across the globe including Hudson Yards.

Jim brings decades of technology and consulting leadership, digital agency expertise, connected commerce experience and executive management experience to Merkle. He has spent his career building teams and helping enterprises grow and manage significant, often disruptive change by applying the power of digital to enable innovation, creativity, and build competitive advantage. He has overseen complex, multi-year enterprise digital transformation initiatives for leading brands across a wide variety of vertical markets, including financial services, CPG, insurance, media, technology, and more.

Jim is an energetic digital advocate who applies his expertise, analytical skills, and insights as an entrepreneur and change agent to help companies adapt in today’s digital era and add value to every client interaction. He is passionate about helping clients explore and navigate new digital frontiers through the intelligent application of strategy and technology. He is adept at creating high energy, high performance, and collaborative cultures.

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Jim Butler
https://www.linkedin.com/in/jibutler/
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Patrick Deloy
Patrick Deloy
APAC Lead, Experience & Commerce

Patrick Deloy is a Managing Director at Merkle | Dentsu Commerce, an award-winning e-commerce solutions provider which supports medium to large B2C and B2B companies with the planning, development, localization and long term support of multi-country e-commerce website deployments in the APAC region.

Patrick, a serial entrepreneur by nature, co-founded Bluecom Group in 2012 and has helped to established Bluecom into the leading Adobe, Salesforce and omnichannel commerce solution provider in APAC. Passionate about new technologies and the APAC market, Patrick has been involved in IT & e-commerce for over 10 years with stations in Hong Kong, Guangzhou and Shanghai and frequent travels to Japan, Korea, Singapore, Australia and to global e-commerce & digital events.

With an in-depth knowledge of the regional digital market as well as regional economics and policies, Patrick is a frequent speaker at industry events and is also a contributor to e-commerce related publications. Patrick is also a member of YPO Young President's Organization and an avid global traveler.

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Patrick Deloy
https://www.linkedin.com/in/patricknxg/
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Our partnerships

We partner with some of the world’s leading technologies to create more powerful experience and commerce solutions.

Our partnerships

We partner with some of the world’s leading technologies to create more powerful experience and commerce solutions.

Our partnerships

We partner with some of the world’s leading technologies to create more powerful experience and commerce solutions.

Our partnerships

We partner with some of the world’s leading technologies to create more powerful experience and commerce solutions.

Our partnerships

We partner with some of the world’s leading technologies to create more powerful experience and commerce solutions.

Our partnerships

We partner with some of the world’s leading technologies to create more powerful experience and commerce solutions.
Adobe logo Adobe
Amplience logo Amplience
BigCommerce logo BigCommerce
Braze logo Braze
builder.io logo builder.io
commercetools logo commercetools
Contentful logo Contentful
Feedonomics logo Feedonomics
Figma logo Figma
Fluent logo Fluent
Optimizely logo Optimizely
Magnolia logo Magnolia
Mirakl logo Mirakl
SAP logo SAP
Sitecore logo Sitecore
Shopify Plus logo Shopify Plus
Salesforce logo Salesforce

Bringing together 5,000+ experts

Our team unites the world’s leading experience, design, loyalty, engineering, and CRM agencies into one global community of practice.

Bringing together 5,000+ experts

Our team unites the world’s leading experience, design, loyalty, engineering, and CRM agencies into one global community of practice.

Bringing together 5,000+ experts

Our team unites the world’s leading experience, design, loyalty, engineering, and CRM agencies into one global community of practice.

Bringing together 5,000+ experts

Our team unites the world’s leading experience, design, loyalty, engineering, and CRM agencies into one global community of practice.

Bringing together 5,000+ experts

Our team unites the world’s leading experience, design, loyalty, engineering, and CRM agencies into one global community of practice.

Bringing together 5,000+ experts

Our team unites the world’s leading experience, design, loyalty, engineering, and CRM agencies into one global community of practice.
LiveArea logo
isobar logo
DEG logo
Extentia logo
helloworld logo
bluecom logo
aware services logo
happymarketer logo
shift7 logo
oxyma logo
namics logo