It’s no secret that the industry has been excited about Snowflake over the past few years, and the hype has only been growing. With that, we’re excited to see what they unveil later this month in Las Vegas at the 2023 Snowflake Summit, June 26-29. This is a must-attend event for data and AI professionals.

As a strategic partner, we’re excited to be a part of the action. This year's summit will be an extraordinary experience, packed with informative sessions, engaging panels, and exciting announcements. In this blog post, we'll provide a sneak peek into what attendees should keep an eye out for at Snowflake Summit. So, let's dive in!

What our team is excited for

“AI is all the buzz these days. I’m interested in seeing how partners are developing solutions that take advantage of Snowflake technologies to actually bring AI’s full potential to life.” Peter Rogers, Data Management Lead, Merkle

“I’m looking forward to what may be the largest in person Snowflake Summit attendance to date! Snowflake is on a hockey stick of growth and much like the hyperscaler cloud providers, so many companies are using Snowflake. I am excited to connect with clients and prospects to help them expand their knowledge on the power that Merkle can unlock on Snowflake.” Ray Quinones, Alliance Sales Lead, Merkle

Panels to check out

The Snowflake Summit will host hundreds of sessions and breakouts from some of the industry’s brightest minds. Here are some of the topics that we’ll be apart of:

AA101: Universal Destinations & Experiences Leverages Snowflake to Fuel Personalization Initiatives at Scale: Join this session to learn how Universal Destinations & Experiences enhanced their cloud-native data lake by leveraging the Data Cloud to unify, integrate, analyze, and share previously siloed data in a secure, governed, and compliant manner for better online and in-park experiences.

MA302: Composable CDP: Can data teams move away from being cost centers?: Composable CDPs enable data teams to collaborate more effectively by leveraging existing infrastructure and adapting to changing business needs. This panel of experts will discuss how these platforms facilitate collaboration between data engineers and Go-to-Market teams, adding significant value to the business.

MA210: Transforming Identity Resolution with Snowpark in the Data Cloud: Identity resolution is a critical component for enabling organizations to link disparate data sources and build a comprehensive view of their customers, commonly known as customer 360. As organizations look to do more with data and better understand their customers, there has been tremendous demand to perform identity resolution quickly, efficiently, securely, and at scale. In this session, Merkle and phData will discuss how to get it done.

Merkury Powered by Snowflake Tease

During the summit, we’ll unveil that Merkury will be added native within Snowflake Data Cloud. This revolutionary solution combines Merkle's industry-leading identity capabilities with Snowflake's powerful Data Cloud. Together it will help brands grow first-party data as a competitive differentiator to better understand their customers in a privacy-safe way. Stay tuned for our official press release to learn more about this game-changing partnership. See Merkury in action here.

If you're interested in discussing your unique business needs and how Merkle can help drive data-driven growth, book a meeting with our team here.

Our team of experts will be available to answer your questions and demo our innovative solutions at booth 2021-D. See you there!