Merkle, (www.merkle.com) a leading technology-enabled, data-driven customer experience management company and part of dentsu, has been appointed by Sacred Groves to deliver and manage its communications and engagement strategy for its online programs.

Sacred Groves, a start-up social enterprise with a unique proposition, new to the world of conservation, aims to enable millions of environmentally sensitive individuals and companies (Guardians) to support natural habitats all over the world. Merkle’s remit is to develop and implement a comprehensive performance marketing strategy that attracts this niche target audience to the platform and converts them into Guardians. The opportunity for the agency is to craft the marketing blueprint for an entirely new category that has no precedence anywhere in the world. By building and activating a performance strategy that helps drive brand awareness, improve consumer engagement and build long lasting personalised relationships with consumers Merkle and Sacred Groves will lay the path for at least 100,000 acres of natural habitats to be conserved by 2025.

Merkle was appointed because of its deep and nuanced expertise across digital channels, as well as award-winning and market-leading skills across paid search and social. By harnessing the power of data and analytics they will deliver a more addressable, personal and automated approach that that sets the standard for environmentally conscious global campaigns.

Vimal Badiani, head of Merkle, MENA, said: “We’re excited to partner with Sacred Groves to develop the aspirations of local communities in supporting sustainable community programs. This partnership only amplifies dentsu’s sustainability strategy further in the MENA region, as we aim to decarbonize the digital economy by achieving Net Zero emissions by 2030 and helping 1 billion people to make more sustainable choices. The concept, passion and technology carried by Sacred Groves is truly unique and we’re thrilled to make a meaningful impact supporting their brand on their mission to curb deforestation and forest degradation around the world.”

Vikram Krishna, founder of Sacred Groves, said: “We are delighted to partner with Merkle as we embark on our journey to protect natural habitats across the globe. Our aim is to leverage the latest technologies, analytics, conservation management practices and marketing solutions to reach out to environmentally sensitive individuals and companies all over the world. We are confident that with the deep commitment of Merkle to further the global Climate Change agenda, we will be able to create sustainable value for everyone.”