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Dentsu unveils the launch of Merkle in Northern Europe – a new customer experience management company

April 19, 2021
London, UK

Dentsu has unveiled a new customer experience management (CXM) company in Northern Europe, combining its data and analytics capabilities, with its CRM, commerce and digital experience services. The business will be branded Merkle.


The launch of the Merkle business is a significant step in dentsu’s EMEA regional growth strategy. It adds capability and footprint to its existing CXM services, to support clients to deliver the total customer experience – across every interaction a consumer has with their brand. 


The business comprises over 500 CXM specialists, providing expertise in customer experience strategy and consulting, user experience design, CRM, data management, commerce, mobile, content management systems (CMS) and marketing technology platforms. At the same time, it has access to Merkle's regional EMEA network of over 3,400 employees in 14 countries. It will operate in the Benelux and the Nordics and expands the footprint and capability of Merkle’s existing CXM proposition across Northern Europe.


The business further strengthens Merkle’s digital transformation offering, combining it with data transformation to deliver customer experience transformation, working closely with dentsu’s creative and media service lines, to deliver meaningful progress for clients. 


Martin Bochineck, CEO of Merkle Northern Europe and EMEA lead for customer experience and commerce, said: "This launch combines Merkle’s expertise in data and digital transformation to deliver customer experience transformation for our clients in Northern Europe.” 


Margaret Wagner, EMEA president, Merkle and dentsu’s CXM Service Line, said: “The launch of Merkle’s Northern Europe business provides additional markets to our fast-growing regional EMEA business, expanding us into the Nordics. It further strengthens our established data and digital transformation capabilities, positioning Merkle as a leading customer experience management company in the region.”  


Paal Fure, CEO of dentsu Northern Europe adds: “We are thrilled to be able to accelerate our strategy in CXM with Merkle – allowing us to drive results for our clients across even more markets. In dentsu, we all focus on being champions for meaningful progress. Together with over 2,000 great colleagues within dentsu’s media and creative service lines, Merkle will help transform our clients’ business and marketing.”

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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