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Merkle Response Management Group Engaged to Provide Donation Processing and Fulfillment Services to the American Battlefield Trust

November 9, 2021
Columbia, MD

Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has been chosen by the American Battlefield Trust to manage the nonprofit’s direct mail donation processing along with its acknowledgement and premium fulfillment requirements. The American Battlefield Trust is a national preservation organization working to preserve America’s hallowed battlegrounds and educate the public about what happened there and why it matters.

David Duncan, president of the American Battlefield Trust, cited Merkle RMG’s reputation, expertise, technology, and scale as key factors in the organization’s decision to enter the service partnership.

“Our mission is to preserve 18th- and 19th-century history—but we’re committed to using the best of 21st century capabilities to serve our members,” said Duncan. “In addition to its distinction as an industry leader, Merkle RMG has the capacity, insight, and tools to help us do even more for our mission and our donors.”

Under this strategic engagement, Merkle RMG provides caging, scanning and imaging, data capture, and exceptions services in a single integrated donation processing solution. Additionally, it delivers timely acknowledgements and premiums on the nonprofit’s behalf, customizing each response by donor and giving campaign. Since services began, the American Battlefield Trust has noted a 50% decrease in the time it takes to mail acknowledgements and expects to shorten its premium fulfillment timeframe by up to 80%.

By improving efficiency and accuracy while reducing costs in these critical fundraising operations, the American Battlefield Trust says it is better able to remain a responsible trustee of donor gifts.

“Our responsibility to our donors is paramount,” said Duncan. “We’re grateful stewards of their donations, and we want to use those funds as strategically and thoughtfully as possible. With the efficiencies we’re realizing at Merkle RMG, we’re able divert more resources to our core mission of historic preservation and education.”

“The American Battlefield Trust works tirelessly to protect America’s hallowed historic sites and serve as an educational resource to the American public,” said Merkle RMG President Kent Grove. “Merkle RMG understands that donors are the life blood of these preservation efforts. We’re proud to provide the high-quality processing capabilities and donor support services this organization needs to elevate the giving experience for its members—at speed and at scale.”

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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