dentsu China has appointed Leon Liu as Chief Client Officer for its Customer Experience Management Line of Business (CXM LoB). Leon will take on the dual role of Chief Client Officer for the CXM LoB, in addition to his current role of Managing Director for Merkle B2B (Merkle|DWA) China. The appointment is effective immediately, and Leon will report to Ken Hong, CEO of dentsu China CXM Line of Business and Kiaran Geen, President of Merkle B2B APAC.

Leon Liu has more than 17 years of experience working in marketing and media, most recently serving as Managing Director leading the successful Merkle B2B media business which has seen rapid growth in the China market. Having served many of the world’s top B2B clients, Leon has also worked on both client & agency sides in both China and across APAC, his knowledge and experience in client service will be extremely valuable for dentsu China CXM and Merkle China to provide more strategic end-to-end solutions and new data-driven and tech-enabled offerings to marketers across different industries.

Ken Hong, CEO of dentsu China CXM Business said: “Client Excellence is a critical component of how we deliver value for our clients. The digital transformation and emerging technologies have given our clients new opportunities in creating total customer experience to stand out from the competition. Leon has rich experience and expertise in client leadership for both local and international brands operating withing China’s unique marketing ecosystem. With his proven performance in Merkle B2B, I believe he and his new team can become true partners for our clients.”

dentsu China CXM Line of Business specializes in the delivery of unique, personalized customer experiences across platforms and devices to the leading companies and organizations. Esteemed brands of CXM Business’s (Merkle China) portfolio are from retails, FMCG, high-tech, insurance, pharmaceuticals industry, auto, travel & entertainment, etc. “This is quite exciting for me to join dentsu China CXM teams to help drive the business forward in such innovative and continually growing company,” noted Leon Liu. “I am energized by the unique culture of collaboration, trust and achievement both within Merkle and dentsu CXM Business. I look forward to work with these smart and motivated professionals in data analysis, CRM, loyalty, customer experience management, and marketing technology, and help lead our clients across these critical marketing pillars.”

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Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. Please contact Merkle China at 0086 21 2030 8000 or visit www.merklechina.cn.