We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Merkle to Demo Advanced Analytics and Measurement Solution at Tableau Conference 2019

November 12, 2019
Columbia, MD

Attendees are invited to join hospitality luncheon on November 13

Merkle, a leading technology-enabled, data-driven performance marketing agency, will be showcasing ArchieMerkle’s centralized analytics platformat Tableau Conference, taking place in Las Vegas November 12-15, 2019. As a Tableau Conference sponsor, Merkle is recognized for its value as a strategic arm for data scientists and analysts leveraging core capabilities to solve common pain points, such as KPI roadmaps, stakeholder engagement, measurement, and data management.

“As an alliance partner, we have long recognized Tableau as a best-in-class data visualization and reporting platform,” said Alex Yoder, executive vice president, analytics at Merkle. “Merkle Analytics uses Tableau for the centralized delivery of our marketing measurement services as part of a broader reporting and analytics environment we call Archie.”

During the data-focused conference, Merkle will be in Data Village at Kiosk #17, demonstrating solutions including Archie, as well as the public cloud-based marketing data management solution, Rapid Audience Layer (RAL).

Merkle will also be hosting a hospitality luncheon for interested Tableau Conference attendees on Wednesday, November 13: Marketing Measurement Meetup; Navigating the “Gotchas” of Marketing Measurement! In this rapid-fire session, Merkle executives will be sharing insights for navigating common struggles around how marketing efforts are performing and improving on results. Topics include consolidating marketing data, detecting insights, and implementing a single source of truth quickly, securely, and accurately.

To request an invitation for the luncheon and to learn more about Merkle’s presence at Tableau Conference 2019 visit here.


Kite Hill PR for Merkle
Moira Shannon
[email protected]

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

Media Inquiries