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Independent Research Firm Recognizes DWA, A Merkle Company in New B2B Marketing Agencies Report

February 22, 2019
Columbia, MD

DWA, a Merkle Company and leading B2B marketing and media agency is included in Forrester’s recent B2B Marketing Agencies report. The report, B2B Marketing Agencies, North America, Q1 2019, is available for download to Forrester subscribers here and highlights the ways in which today’s B2B marketers enlist the support of marketing agencies. Forrester also provides recommendations on how to choose an agency, along with a list of 39 service providers segmented by revenue. With annual B2B marketing revenue figures of over $50 million, DWA is classified in the “large” category on Forrester’s list. Seven other agencies appear in this segment, including Dentsu-owned gyro and IPG’s MRM//McCann.

Merkle, a leading technology-enabled, data-driven, global performance marketing agency and part of Dentsu Aegis Network, acquired DWA in late 2017 to grow its B2B operation. With clients such as Cisco, DXC Technology, and Intel, DWA brings an impressive client roster to Merkle’s organization. DWA’s specialties include account-based marketing, demand generation, programmatic media, and technology stack consultation and integration. The company grew its revenue by over 80% in 2018, making it one of the fastest growing media and marketing agencies in the B2B space.

About DWA

DWA, a Merkle Company, is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people. That's why you'll find us at the intersection of media, technology, and strategic marketing. Operating from eleven offices around the world covering North America, EMEA, Asia Pacific and Greater China, DWA offers a range of services such as programmatic media, marketing automation, account-based marketing and content marketing consulting —all for hundreds of the world's best technology companies. For more about DWA, visit www.dwamedia.com.

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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