Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that Coleen Kuehn, chief media officer, has been named to Campaign US’s Digital 40 over 40 list. Coleen joins an elite group of the industry’s most gifted and accomplished digital talents over 40. Honorees represent a diverse background across interactive advertising, marketing, and design, but each provides outstanding and unique contributions to the state of digital marketing.
A seasoned executive with 20 years of experience in marketing, strategic planning, digital media, and technology, Coleen began her career in marketing and product development roles for American Express and The Coca-Cola Company, after receiving an MBA from University of Michigan’s Ross School of Business.
As Merkle’s chief media officer, she is responsible for a team of 500 digital professionals that span an ever-growing footprint in the Americas. Under her leadership, the team manages Merkle’s media portfolio across search, display, social, and performance media, in addition to overseeing the agency’s comprehensive communications strategy capabilities. In her first year at Merkle, Coleen integrated all of the media and channel offerings into an integrated, holistic offering. Of particular interest was her role in spearheading the development of a revolutionary and proprietary methodology for delivering people-based media. Largely attributable to Coleen’s stewardship, Merkle has recently been recognized with numerous industry accolades, which include being named Search Agency of the Year by MediaPost, a Leader in the Forrester Wave: Search Marketing Agencies, Q4 2017, Best Large SEO Agency by the US Search Awards, and the #2 Programmatic Agency by AdExchanger.
“Coleen’s ambition and commitment to driving innovation and advancing Merkle’s media practice is astounding. She is a remarkable leader and has accomplished so much in just her first year here at Merkle,” said Craig Dempster, president of Merkle Americas. “Throughout her career, Coleen has received a great deal of industry recognition, and with the results she has already delivered for Merkle, it’s no wonder Campaign US has joined her list of admirers.”