HAGERSTOWN, Md.--(BUSINESS WIRE)--Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been certified under the International Organization for Standardization’s (ISO) 9001:2015 standard. The standard sets out the criteria for meeting the requirements of a quality management system.
Merkle RMG, which is one of the nation’s largest direct-response processing and fulfillment companies, first attained its ISO 9001 certification in 2002 and has been re-certified every three years since then as required. This year, the company’s annual surveillance audit was performed against the current 2015 standard, which features a greater focus on risk-based thinking, leadership involvement, and understanding of client and stakeholder needs, in addition to conformance to established processes and proof of continuous improvement. ISO 9001:2015 attainment ensures Merkle RMG customers will continue to receive services that are of a higher quality than industry standards.
“We’re constantly looking for ways to better support our clients so they can do more for the causes they champion and the constituents and customers they serve,” said Bill Sayre, president, Merkle RMG. “Managing our business within the framework of the ISO 9001:2015 standard helps us deliver a consistently high level of service to our clients and drives us to develop new and innovative solutions to our clients’ challenges.”
Smithers Quality Assessments, Inc., an independent accreditation firm, conducted the required multi-day review of Merkle RMG’s adherence to ISO processes before issuing its Certificate of Approval.
About Merkle Response Management Group
Merkle Response Management Group (RMG) is a processing, data, and technology-driven company. By combining best-in-class direct-response processing, customer care, and fulfillment solutions with actionable data insights, Merkle RMG drives one-to-one relationships for an improved donor and customer experience that increases retention and revenue. Applying best practices learned during 35 years in business, the company employs a high-tech/high-touch approach that helps minimize costs while ensuring a high level of donor and customer satisfaction through fast, accurate, secure, and responsive service that is tailored to each client’s requirements and strategic objectives. RMG serves more than 200 clients in the nonprofit, government, and commercial markets. For more information about Merkle RMG, please visit www.merkleresponse.com, or follow us on Twitter @MerkleRMG.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With more than 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 26 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.