Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host its annual Technology Marketing and B-to-B Exchange. The event will take place October 3 & 4 at Belmond Charleston Place in Charleston, South Carolina.
The theme of the event, Navigating the New World: The Empowered Customer, focuses on how Tech and B-to-B organizations are transforming, and the skills needed to effectively compete in today’s crowded and dynamic marketplace. Attendees will discover new approaches and tools for developing a detailed customer strategy and gather insights on running customer-centric, omni-channel programs.
Speakers for the event include Vincent Hontebeyrie, EMEA Commercial CRM & Contract Strategy, Dell EMC and Lori Wizdo, VP, Principal Analyst, Forrester Research.
“Merkle’s Technology Marketing and B-to-B Exchange is a great opportunity for Tech and B-to-B marketers to gain an improved understanding of the modern customer and hear more about the latest industry trends in omni-channel marketing, machine learning, and decisioning,” said Michael McLaren, executive global group director, High Tech and B-to-B for Merkle. “Our goal is for attendees to walk away understanding the approaches to proving the value of marketing to the organization.”