Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Alex Yoder to executive vice president, analytics. In this role, Yoder will be responsible for the continued expansion of Merkle’s analytics solutions, including its media, audience, and experience analytics capabilities.
“Merkle’s rapid global growth and leading position as an analytics powerhouse for the past 25 years sets it apart from its competitors,” said Yoder. “As the marketing and media worlds converge, analytics plays a critical role. This makes for a very exciting time to join the Merkle team when we can provide game-changing impact for our clients.”
Yoder has tremendous executive level experience having held president or CEO level roles at Trueffect, Inc., Ebiquity, Inc. and Webtrends, Inc., where he was instrumental in major rebranding efforts; product, solution, and technology enhancements; team and organization development; and driving sales growth. As an accomplished leader, he strives to help organizations see through their full potential by focusing on team member strengths, collaboration, and strong clarity of purpose.
“As Merkle continues to expand its analytics capabilities, Alex’s strong reputation in the industry and proven track record of success make him uniquely qualified to further scale Merkle’s analytic prowess,” said Craig Dempster, global services leader at Merkle.
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.