Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled Marketing Technology in the Cloud. The event will take place Thursday, June 16, at 2:00 p.m. ET and will feature Craig Howard, vice president and chief solution architect at Merkle, as the speaker.

“As the marketing technology landscape continues to evolve and grow, organizations are struggling to continually incorporate the latest and most effective techniques into their approach,” said Howard. “Finding ways to lower the total cost of ownership for marketing technologies is of paramount concern. Cloud-based technologies offer new options for marketers to stretch their budgets and are changing the way they view and utilize marketing data and technologies.”

Rather than making large investments in solutions that aren’t guaranteed to keep up with future needs, marketing organizations are looking for alternatives that can better optimize costs and offer more flexibility. These new options are changing the technology game and supporting businesses’ needs. This session will explore how such architectures lead to decreased ownership costs, allowing brands to expand their capabilities into larger concepts that might not have been possible, such as data lakes and advanced analytics capabilities. During the webinar, attendees will:

• Discover the new capabilities that can be easily added and integrated into traditional marketing technology solutions

• Understand how and when it makes sense to leverage hosted and public cloud components

• Learn about the growing role of systems integrators in accelerating marketers’ ability to achieve their goals

To register for the complimentary webinar, visit the registration site or contact the Merkle events team at [email protected].