“Modern travel brands are required to drive results in a perishable inventory industry across multiple new marketing channels. I was attracted to Merkle’s addressable customer experience solution to this unique industry challenge, its innovative approach to CRM, and its impressive portfolio of customers,” said Padwick. “I look forward to working with Merkle’s talented and unique team and contributing to the success of one of the fastest-growing CRM agencies.”
Padwick brings to Merkle more than 15 years of award-winning expertise in lifestyle marketing and brand development, including building and managing highly successful integrated brand marketing initiatives across the travel industry. He has led the development of digital platforms for major global travel brands including Hilton Hotels, Marriott Hotels & Resorts, and Wyndham Hotels & Resorts. Prior to joining Merkle, Padwick served as senior director of e-commerce and CRM marketing at sbe Entertainment, the country’s premier travel and entertainment lifestyle branding group, where he built a dynamic marketing team from the ground up and merged eight independent luxury brands into one parent brand.
“John’s expertise in both travel and hospitality marketing, as well as his ability to blend business and brand savvy, make him a perfect fit to lead Merkle’s travel team,” said Andrew Hoeberichts, senior vice president, Travel, Media and Entertainment. “His dynamic experience and personality will lend well to the team’s efforts to deliver highly innovative and integrated solutions to Merkle’s clients and prospects within the travel industry.”
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 16,000 employees, Merkle is headquartered in Columbia, Maryland, with locations in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.