Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of David Skinner as vice president of strategic alliances and partnerships in Merkle’s Enterprise Solutions Group. In his new role, Skinner will be responsible for formalizing Merkle’s partnership structure with the leading marketing and advertising technology providers and media platforms in the industry to drive business growth. He will also lead joint solution development efforts in collaboration with Merkle’s cutting-edge capabilities for the growth of Merkle’s key partner relationships.
“I couldn’t be more excited to join a team that is pushing the envelope on what’s possible with marketing and advertising technology and media partners,” said Skinner. “Merkle maintains a number of strategic partnerships with some of the most respected companies in the industry that will allow us to develop best-in-class solutions.”
Skinner, an accomplished digital media and marketing technology executive, has over 19 years of experience in marketing technology, advertising technology, and advisory consulting. He comes to Merkle from Rocket Fuel/[x+1], a leading ad tech company, where he was the VP, Global Partnerships, leading the business development and media supply teams. He was an SVP and member of the management team for six years at [x+1], responsible for leading the Business and Corporate development function and, prior to that, the Enterprise Business.
“Leadership in today’s marketing and advertising landscape requires innovation, collaboration, and excellence in relationship building with partners, both from a sales and solutions perspective. With David’s track record of success managing and developing partnership strategy, he will be a tremendous asset to our team, and Merkle’s position in the market,” said Gerry Bavaro, SVP, Enterprise Solutions for Merkle.