Merkle (www.merkle.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced Merkle 5th Finger’s prominent rankings in a new report from Advertising Age magazine. The Agency Report 2014 places Merkle 5th Finger among the leaders in its 25 Largest U.S. Mobile-Marketing Agency rankings. Merkle 5th Finger’s 2013 US Mobile Marketing revenue totaled over $20 million, placing the company in the 17^th position for the first time. The rankings were published in the April 28 issue of Advertising Age magazine (www.adage.com).

Merkle 5th Finger announced earlier this year the 2.0 launch of ResponsiveJS. ResponsiveJS is a powerful suite of JavaScript-based technologies that can easily transform a traditional website into a responsive design site for mobile and tablet optimization. In addition, the ResponsiveJS Suite delivers up to five times faster page load time when compared to websites with unoptimized images by utilizing its unique responsive Image Optimizer. This tool delivers optimized images for each device type. In turn, the optimized images served to a device are lighter and the time it takes to render a respective webpage is reduced. Image Optimizer, the exclusive user-friendly tool, is the first of its kind to hit the market.

“Now that responsive design is being adopted by many enterprise websites, a new challenge has arisen for developers and website owners – how to ensure a fast and maintainable experience across all devices,” said Patrick Collins, SVP, digital agency group, Merkle. “We view speed as a critical component to a successful website experience, and are investing in features that not only improve site performance but maintenance and ease of deployment as well.”