Merkle (www.merkle.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced Merkle 5th Finger’s prominent rankings in a new report from Advertising Age magazine. The Agency Report 2014 places Merkle 5th Finger among the leaders in its 25 Largest U.S. Mobile-Marketing Agency rankings. Merkle 5th Finger’s 2013 US Mobile Marketing revenue totaled over $20 million, placing the company in the 17th position for the first time. The rankings were published in the April 28 issue of Advertising Age magazine (www.adage.com).
“Now that responsive design is being adopted by many enterprise websites, a new challenge has arisen for developers and website owners – how to ensure a fast and maintainable experience across all devices,” said Patrick Collins, SVP, digital agency group, Merkle. “We view speed as a critical component to a successful website experience, and are investing in features that not only improve site performance but maintenance and ease of deployment as well.”