The customer relationship marketing (CRM) firm, Merkle (www.merkle.com), which is the nation’s largest privately-held agency, announces that Ozgur Dogan, vice president and general manager of the company’s data solutions group, and Carolyn Eckhaus, mobile analytics lead, will speak at the 2011 National Center for Direct Marketing (NCDM) Conference –Engaging Customers Using Data & Technology. The NCDM Conference will be held in Las Vegas, NV from December 12th-14th. Merkle will also host an exhibit in booth #119.
Dogan will be speaking in tandem with AARP senior director, Sonia Alvarez, in a session entitled Data Sourcing and Optimization Enabled by Predictive Analytics: AARP Case Study. The session, which takes place on Tuesday, December 13 from 11am - 12pm, will detail Merkle’s unbiased, analytically-led approach to data sourcing and optimization. Dogan and Alvarez will share how AARP generated multimillion dollar savings by transforming their list acquisition strategy from traditional brokerage methods to Merkle’s data-agnostic approach. They will also cover response attribution and list selection processes that will improve performance and drive cost savings.
Eckhaus will be leading a session called Measuring the Impact of Mobile Websites, to be held Wednesday, December 14, from 8am to 9 am. Eckhaus will speak about how Merkle helped Samsung support the launch and optimization of its mobile website through measurement of consumer behavior, combined with attitudinal and competitive data. The result is a comprehensive view of mobile web performance, used to gain insight into mobile web behaviors, as well as drive site improvements.
“The NCDM conference is an important event for marketers who wish to improve their customer portfolio through the insightful use of data and technology, “ said Merkle executive vice president and chief marketing officer, Craig Dempster. “Merkle is proud to be speaking at the 2011 NCDM conference. We look forward to sharing the thought leadership and expertise we have developed over the years, helping some of the top marketers in the industry to use information, analytics and technology to create sustainable competitive advantage.”