Merkle (www.merkle.com), the nation's largest and fastest growing customer relationship marketing agency, today launched Mobile MarketingTM,a website designed to provide best practices and thought leadership for corporations and nonprofit organizations interested in mobile marketing. This website follows Merkle's recent work with the National Wildlife FederationTM (NWF), in which the company launched a successful mobile donation campaign to benefit animals and wildlife affected by this year's oil spill in the Gulf of Mexico.
According to an April 2010 Borrell Associates report, mobile marketing, which reached $2.7 billion last year, is expected to grow 84 percent annually, hitting $57 billion by 2014. To support clients' interactive needs, Merkle last year introduced its mobile marketing practice, which has since developed and executed best-of-breed mobile campaigns for a broad range of clients, such as Lord & TaylorTM, SamsungTM, Ask.com, T.G.I.Friday'sTM, Men's WarehouseTM and The National Multiple Sclerosis Society. With its mobile marketing practice, Merkle became the first company to make widely available targeted, graphically rich mobile optimized emails, along with advanced mobile campaign insight services. Today Merkle leads the way in mobile engagement programs designed to drive brand awareness and customer acquisition/retention through dynamic, personalized content on mobile Internet-enabled devices and major smart phones- including iPhoneTM, PalmPreTM and DriodTM- as well as vital post campaign tracking and analysis capabilities.
In addition to a daily blog addressing industry trends and news(www.merklemobilemarketing.blogspot.com), Mobile Marketing provides customer case studies and detailed information about Merkle's core mobile marketing services, some of which include strategic consulting, eCRM and database marketing via texting (SMS and MMS), mobile Internet site development and management, mobile giving and cause marketing, and advanced mobile solutions such as mobile optimized email and interactive voice response (IVR).
"Mobile marketing has become a powerful, interactive communication tool that enables marketing organizations to engage and build relationships with customer like never before by using highly targeted messaging," said Chris Wayman, VP and GM, Merkle Mobile Marketing. "We understand successful mobile marketing begins with a strategy for achieving each brand's objectives, along with establishing key performance metrics. With Mobile Marketing, Merkle has developed another means to provide marketers with both the strategic and practical tools needed to deploy mobile marketing programs that generate measurable results for their brands by activating a variety of communications and enhancing relationships with consumers."