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Senior Digital Analytics Associate

Location: London, England.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a global leader.

Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.

In 2016, the agency joined dentsu, one of the world’s biggest media companies to form the Customer Experience Management (CXM) Line of Business.

Job Description:

As part of Merkle EMEA we hold the most Adobe Solutions Specialisations of any other global organisation and are one of the largest Google Analytics 360 Sales Partners in the UK.  We are looking to hire an Analytics Manager with experience implementing tracking and reporting solutions for either Google or Adobe analytics who will be able to quickly pick up (and potentially add to) our best practices and instantly help us to deliver high-quality work for our clients. 

  • Work with clients to define their measurement strategies and drive data maturity and activation
  • Liaise with client developers to implement on-site data layers that support our data collection activities 
  • Implement measurement strategies using tag management tools such as Google Tag Manager, Tealium and Adobe Launch 
  • Nurture client relationships and become a trusted extension of their business through ongoing communication  
  • Stay current on industry insights and innovation to improve internal techniques, processes, documentation and quality assurance 
  • Work autonomously and as a team, with time management a critical attribute 
Qualifications:

Primarily this role will involve using web analytics and tag management platforms, therefore we anticipate the successful candidate will have significant hands-on experience with such tools: 

  • Knowledge of tracking and tagging for marketing and measurement 
  • Strong at implementing Adobe or Google Analytics and contributing to the discovery and design phases 
  • Experience with HTML, CSS and JavaScript 
  • Experience with Google Tag Manager, Adobe Launch or Tealium 
  • Logical thinker with strong attention to detail 
Additional Information:

At the point of application, the candidate must have the legal right to work in the UK as we are unable to sponsor visas as this time.

Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

More Information:

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