Senior Manager, Data & Analytics Strategy

Insights & Analysis

USA - Remote - Virginia

About the job

WE WELCOME REMOTE U.S.-BASED CANDIDATES

Merkle is a leading data-driven, technology-enabled, global performance marketing agency specializing in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.

The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

With over 9,000 employees worldwide across locations in US, EMEA and APAC, Merkle is part of the Dentsu Aegis Network. For more information, visit www.merkle.com.

As Senior Manager of Data & Analytics Strategy, you'll deliver analytics solutions and measurement strategies for client programs, transforming complex data into clear, actionable insights that support business growth. Working as an individual contributor with a focus at the intersection of promotions, CRM, and loyalty, you'll collaborate with cross-functional teams to implement measurement frameworks, execute analytics projects, and deliver reporting and data-driven recommendations that strengthen client performance.

This role offers the opportunity to contribute to analytics initiatives while supporting client relationships, ensuring the data strategy aligns with client business objectives to create meaningful impact on how global brands connect with their customers.

Responsibilities:

Analytics Delivery & Client Support

  • Deliver measurement strategies and reporting that align with client objectives

  • Participate in client meetings to document program goals and define metrics and KPIs

  • Present findings in clear, actionable ways that support decision-making and improvement

Analytics Execution & Project Management

  • Execute analytics projects from problem identification through solution delivery

  • Brief, orchestrate, and oversee technical analytics work by offshore and third-party teams

  • Conduct data analysis using statistical techniques to analyze experiments and user behavior

  • Identify gaps and challenges in data collection and develop viable approaches to address them

Measurement & Innovation

  • Provide subject matter expertise in measurement, analysis, and data-driven solutions

  • Develop learning agendas that identify opportunities to use data to inform new marketing tactics

  • Support innovation in experimental design and marketing testing programs

  • Partner with other disciplines to refine, optimize, and support recommendations

Qualifications and Experience:

Core Experience

  • 3+ years in data science/analytics roles delivering campaign measurement, predictive analytics, and business recommendations

  • Balanced combination of Analytics, Strategy and Business Consulting skills

  • Bachelor's or master's degree in quantitative field (STEM, business, finance, marketing)

  • Proven ability to solve business problems with data and identify key performance levers

Technical Skills

  • Proficiency analyzing transaction-level data from large databases

  • Hands-on experience with cloud-based big data platforms such as Redshift, BigQuery, Teradata, Snowflake, or Databricks

  • Hands-on experience with modern CRM platforms such as Salesforce and/or Braze

  • Experience in loyalty analytics preferred

  • Familiarity with predictive modeling approaches including clustering, regression, ensemble modeling, and decision trees

  • Experience with machine learning libraries (NumPy, scikit-learn) is a plus

  • Experience with visualization tools (Tableau, Power BI) preferred

Strategic & Communication Skills

  • Strong data storytelling and presentation abilities

  • Solid task prioritization, time management, and cross-functional collaboration skills

  • Experience designing and executing A/B testing programs and marketing experiments

  • Ability to translate complex analytics into actionable business insights

  • Demonstrated ability to break work into clear tasks and work across technical and business domains

Additional Qualifications

  • Knowledge of digital marketing ecosystem and analytics platforms (Amplitude, Adobe, GA)

  • Track record building effective reports and dashboards

  • Experience using AI to drive efficiency and scale or augment analysis efforts is a plus

The annual salary range for this position is $94,000-$115,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

  • Medical, vision, and dental insurance,

  • Life insurance,

  • Short-term and long-term disability insurance,

  • 401k,

  • Flexible paid time off,

  • At least 15 paid holidays per year,

  • Paid sick and safe leave, and

  • Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-REMOTE #LI-MERKLE

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