Associate Director, Analytics - Remote

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Remote | Columbia, MD

About the job

As the Associate Director, Analytics, you will help guide advanced analytical solutions that directly influence decisions and marketing strategies for our clients. You will focus on applied analytics, including regression-based attribution, forecasting, and statistical modeling. You will have a foundation in data analytics, coupled with client-facing experience, to deliver relevant insights and guide projects. This is a remote role. You will report to the Senior Director, Analytics.

Responsibilities:

  • You will lead the design, development, and implementation of advanced analytical models, including regression-based attribution and forecasting.
  • You will use statistical techniques to assess the effectiveness of marketing campaigns and recommend optimization strategies.
  • You will be the primary analytics contact for important clients, promoting relationships through strategic guidance.
  • You will collaborate with clients to understand their goals and translate them into relevant analytics plans.
  • You will partner with our teams, including media, account management, strategy, and data engineering, to ensure seamless integration of analytics into broader marketing strategies.
  • You will mentor junior analytics team members, encouraging a culture of learning and professional growth.
  • You will contribute to business development efforts by supporting pitches and expanding existing client relationships through analytics solutions.

Qualifications

  • 5+ years of experience in Media Analytics, with a focus on data manipulation and governance
  • Client-facing experience communicating complex technical concepts to non-technical team members.
  • Understanding of data manipulation and model development.
  • Experience with data visualization tools (we use Tableau) and data warehousing software (you will understand backend relationships Snowflake, SQL) to present data-driven insights.
  • Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, or equivalent experience

Additional Information

The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com

#LI-RL1 #LI-Remote

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

About the Company

Merkle, a dentsu company, powers the experience economy. For more than 35 years, we have put people at the heart of our approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic experiences that promote growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. 

We advise all job seekers and candidates to be vigilant of potential job scams

Be aware that communication regarding your recruitment process at dentsu will come from official member(s) of the dentsu and/or Merkle recruitment team with respective corporate emails of @dentsu.com or @merkle.com. Legitimate dentsu recruiters may conduct interviews over Microsoft Teams or by phone, but not on Google Hangout. Offers of employment for dentsu will primarily be extended through Smart Recruiters via DocuSign, with limited exceptions. Should you encounter a recruitment process that claims to be for dentsu and/or Merkle but is not consistent with the above, please do not provide any personal or financial information. If you would like more information, or believe that you may have been a victim of fraud, you can contact the authorities below.