Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Ellie Ratcliff to the position of director of Adobe Alliance EMEA for Merkle with a focus on commercial and go to market strategies across the region.
The role supports Merkle’s position as an innovator and leader in the use of Adobe products, continuing to create market leading growth, enabling Merkle to maximise the power of the global partnership across every client engagement.
Ratcliff will help brands looking to increase their technology investments due to the accelerated need to modernise solutions to meet ever-evolving customer expectations. It brings vital experience and a deeper focus on Merkle’s growing partnership with Adobe in the region, helping clients drive multi-channel connectivity and seamless experience throughout the entire customer journey.
Formerly Adobe alliance manager for the Northern Europe region, Ratcliff moved to Merkle in 2021 from her previous role in professional services sales at Adobe, where she supported customers across the Nordics with digital transformation services using Adobe technology. In 2020, Ratcliff was also awarded the Adobe Sales Achievement Award.
Both Ratcliff’s prior experience and existing relationships will enable her to drive invaluable collaboration strategies and propositions in the market as a trusted partner to both Merkle and Adobe’s client base.
Merkle is one of Adobe’s leading global partners, with over 1,000 dedicated Adobe experts. The agency was one of the first to be accredited on Adobe Experience Platform and holds longstanding expertise across the entire Adobe Experience Cloud.
Ratcliff has previously held roles in client engagement at digital agency Vertic and in communications for the World Health Organisation.
Nicholas McCarthy, SVP, EMEA alliances director, said: “Adobe is a key partner for Merkle, helping drive many large customer experience transformational projects for our clients, and I’m delighted that Ellie will be leading the highly skilled and innovative teams across all our EMEA clusters in the next phase of our alliance.
“Over the past 12 months at Merkle and her previous three years with Adobe, Ellie has demonstrated her passion for Adobe products and strong ability to build value propositions for our clients, and I’m confident she will continue to drive even greater success in our work with Adobe across the region.”
Ellie Ratcliff, director of Adobe EMEA alliance, commented: “Merkle’s continued growth as key partner in the Adobe ecosystem is a testament to the expertise, skill, and commitment that the EMEA team have shown. It’s an incredibly exciting time to lead such talented individuals, while helping clients achieve maximum value through their technology investments in their customer experience journeys’”